Chia seeds, raw
Chia seeds (salvia hispanica L) were cultivated in South and Central America for over 4000 years. Until around 500 years ago they were part of the staple diet of the Aztecs and Indians, consumed in similar quantities as sweetcorn and beans.
In 1991, the chia seeds were rediscovered and cultivated. Chia seeds are now used widely used to add to bread and crackers as a flavouring. People in places other than Europe make chia milk, a nutritious omega3 rich treat. However, due to the Novel Foods Law, we are only able to sell chia as a food if you promise to add it it to bread as an ingredient that comprises no more than 5% of the final loaf. Will you promise that’s all you’ll use it for? Please?
The law and chia
The EU law has been so confusing regarding chia. We have been in discussions with the head of the Novel Foods department for some time, asking for clarification. This has now happened, and we can finally sell chia to you as a food, but only if you promise to use it as a 5% or less mix in bread. We know how you love bread, so that won’t be difficult, will it?
This confusion has only arisen because of the EU Novel Food Act of 1997, which was originally brought in to protect us genetically modified foods. GM foods have now been removed from that act, yet the act still exists, effectively preventing many ancient foods from being sold in the UK and the EU, for no real reason. The Novel Foods Act 1997 is only useful now to protect us from cloned foods and other engineered foods. We are campaigning constantly to have real ancient foods (such as mesquite) removed from the act. Chia has been used safely in large amounts for over four thousand years, we don’t need a government law to tell us it’s not safe to eat. We certainly don’t need the government wasting our taxpayer’s money upholding such silly laws.
Customer Reviews
 "This is great. I just saw Shazzie demonstrate how to use this. 8 x more omega 3s than salmon, and without the risk of heavy metal poisoning. Move over fish bake, I'm getting my chia on!
" -- Susan
"Delicious in home-baked bread. Taste similar to poppy seeds.
" -- Jennifer Parker
Important legal note: Though we are happy to provide
products and services which will help you to improve your health and well being, we do not 'treat', or aim to 'cure' any disease. Under UK law only a medical doctor may 'treat' illness and disease with a medical origin. The information in this web page is for information purposes only.
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