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Detox Your World Paints The Town Orange

Thursday 24th May 2007, Great Yarmouth, Norfolk, UK -- Demand is at an all time high for Detox Your World's superfoods, so it's great that it has just become easier to get hold of them. Recently all the superfoods were rebranded especially for the shelves of the wholefood shops. Detox Your World previously sold mainly through its online shop. However, demand from wholefood retailers for their products meant they needed to design packaging that stands up on shelves and is instantly recognisable. Independent wholefood shops such as the Eighth Day Co-op in Manchester and large shops such as London's Fresh & Wild (Whole Foods Market) can't get enough of the range. Retailers can buy the range direct from Detox Your World or from various wholefood wholesale companies such as Marigold Health Foods.

Detox Your World is known throughout the UK for its ability to source the best quality raw vegan, agro-chem-free, often organic foods for the superbeing generation. Over the past six months, it has been undergoing this rebranding exercise which is now complete and has been applied to all its own label products. Detox Your World's products include maca, many raw cacao products, hemp seeds, hemp protein powder, lucuma, goji berries, mesquite powder, carob pods, and more. The whole range is designed to help people make their own chocolate dream food easily and fast -- no more waiting a day for the postman! In addition, Shazzie's Naked Chocolates created by the Managing Director of Detox Your World, are also now available on the high street in many wholefoods shops.

"I wanted our move into wholefood shops to be right. We are already the UK's leading supplier of organically certified superfoods to wholefood shops and supermarkets, as our imported commodity products are rebranded by several of our wholesale customers," says Shazzie. "When I realised the time was right to add my own branded products to those shops, I decided to add mainly 500g pouches, in a you-can't-miss-it orange design. This is because our customers like larger quantities of superfoods with minimal packaging."

Commenting on the new design, Shazzie enthuses: "Since I started Rawcreation Ltd (Detox Your World's holding company) in 2000, I've used the passion flower as its logo. I chose a flower because it's nature's most beautiful gift to the world -- it symbolises creation. I chose a passion flower because I'm passionate in all I do, 100% of the time. Now, as we've moved into branding our own products, I wanted to keep the passion flower, yet update our image. The new bright orange kaleidoscope effect on all the labels perfectly reflects where my company is at now. We're vibrantly moving in so many directions and we're really shaking the wholefood industry up!"

Regarding the chocolates, Shazzie says: "I've branded Shazzie's Naked Chocolates differently as they stand alone, and have personalities of their own. In all, I'm really happy with the image of my company now. People already know we're ethical, animal-friendly, raw-friendly and we always love you to life. Now we do it 100% as brightly!"

About Shazzie

Shazzie (www.shazzie.com) is the UK's most prolific and popular raw food writer, speaker and chef. She's written three books, published over 300 raw food recipes and is the Managing Director of Detox Your World (Rawcreation Ltd). As well as being full-time mother to her raw toddler Evie, she regularly hosts raw food retreats and events.

About Rawcreation Ltd

Detox Your World's holding company Rawcreation Ltd (www.rawcreation.com) was established on 14th June 2000. It is an ethical, raw-vegan-friendly company. It helps people change their worlds by changing themselves. It offers educational products, events, foods, supplements, and bags of love.

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