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PRESS RELEASE
For immediate release

INTRODUCING THE UK'S FIRST ORGANIC RAW CHOCOLATE BARS

11th August 2008, Great Yarmouth, Norfolk, UK -- Rawcreation Ltd, the UK’s leading raw food company, has achieved yet another first -– the introduction of the UK’s only organic raw chocolate bars.

The organic versions of the best-selling raw chocolate brand Shazzie’s Naked Chocolate are available to buy now, directly from detoxyourworld.com and from leading health food stores.

Shazzie’s Naked Chocolate is made using purely raw ingredients, which have not been heat-treated and so retain all their natural goodness. This includes cacao, which is completely raw and organic. Rawcreation imports this raw cacao, along with a range of other superfoods, directly from Peru, from a supplier registered with the Fairtrade Federation.

The raw cacao is blended with superfoods such as maca, hemp seeds and mesquite to create the unique recipes; Temptress, Goddess, Empress, Intacta, Siren and the luscious new Desire, made with a heady mix of organic orange oil and star anise. Desire replaces one of the original bars, Strumpet, which has now been retired from the range.

Originally launched in 2006 by UK raw food author, speaker and revolutionary Shazzie, the range of six delicious handmade bars was more popular than even Shazzie could have imagined. Their popularity lead to the development of several seasonal limited editions, including Christmas Love, Feaster and I Love U.

Rawcreation Ltd was the UK’s first and is still the UK’s largest importer of certified-organic superfoods (although the company prefers to call them ecstatic foods!). The company retails over 700 natural health products through its online store (www.detoxyourworld.com) as well as wholesaling to ethical companies worldwide. It also publishes fine educational materials to help educate and support people dedicated to a raw healthy lifestyle.

The company also strives to reduce its environmental impact and so goods are sourced from within the UK wherever possible. It also means all imported goods are brought by ship, rather than air freight to reduce carbon emissions. This environmental awareness is the driving force behind the other upcoming development for Shazzie’s Naked Chocolate – biodegradable packaging. The organic bars will soon be available in beautiful eco-friendly packaging, which will biodegrade fully using a non-hazardous process. The launch of this new packaging will also allow for a restyling of the much-loved female figures who adorn the bars, such as the commanding Empress and alluring Siren.

Organic Shazzie’s Naked Chocolate (in its existing packaging) is available online now, directly from www.detoxyourworld.com

About Shazzie

Shazzie (www.shazzie.com) is the UK's most prolific and popular raw food writer, speaker and chef. She's written three books, published over 300 raw food recipes and is the Managing Director of Detox Your World (Rawcreation Ltd). She is regularly interviewed and quoted in the media on raw food, natural parenting and holistic living. Shazzie lives in Cambridge with her four year old raw daughter Evie.

About Detox Your World

Detox Your World's holding company Rawcreation Ltd (www.rawcreation.com) was established on 14th June 2000. It is an ethical, raw-vegan-friendly company. It helps people change their worlds by changing themselves. It offers educational products, events, foods, supplements, and bags of love.

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