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PRESS RELEASE
For immediate release

Passion Goes Virtual, Green And Global

Wednesday 3rd June 2009, Great Yarmouth, Norfolk, UK -- Rawcreation Ltd, (trading online as Detox Your World) the UK’s leading online raw food retailer, has today announced three positive changes to its popular seasonal magazine, Passion.

The free glossy magazine was launched in 2007 and has become massively popular with Detox Your World customers. Many people save the issues or pass their copies on to spread the word about the benefits of raw food and holistic living.

Passion is released quarterly; the Spring, Summer and Autumn issues (known as A little bit of Passion) are 20 page 200x200mm mini-mags packed with new products, company news, inspiring features and interviews with leading health and wellbeing figures. The Winter issue is released in time for Christmas and is a bumper 38 page A4 issue. It's filled with the same mix of news, articles and interviews, as well as raw recipes and 12 months of exclusive-to-customers offers, one for every month for the coming year.

Passion has previously been mailed directly to existing Detox Your World customers with mailing restricted to UK customers only due to high postage costs. Detox Your World has customers worldwide, with a large customer presence in the USA, Scandinavia and mainland Europe. The company has received many requests for Passion to be available to them. Now, due to new software developments, everyone around the world will be able to read and enjoy Passion.

Although the magazine was printed using vegetable-based inks and chemical-free plate-making technology and also mailed with minimal environmental impact, the company was conscious of the environmental impact of producing a paper document. With this in mind, Rawcreation Ltd will no longer be printing the magazine - Passion will become an e-magazine!

The new style Passion will be a dynamic, user-friendly virtual magazine, available to view online or download and print as a PDF. The technology used allows the reader to flip the pages over, watch video clips and click on featured products and go to them directly in the online shop at detoxyourworld.com or to it's advertisers' web sites.

Shazzie, Managing Director of Rawcreation Ltd said “I have a really good feeling about the new e-Passion! Our UK customers love receiving their free magazine and customers from all over the world request a copy in with their order whenever a new issue is released. I am so pleased to be able to offer the magazine to everyone on a global scale. I know we'll attract even more superstar health experts to interview with its new worldwide appeal. I'm really excited that potential customers can also see the inside scoop on Detox Your World's products and our philosophy.”

The first digital issue of Passion will be the Summer 2009 issue, released late June.

About Shazzie

Shazzie (www.shazzie.com) is the UK's most prolific and popular raw food writer, speaker and chef. She's written four books, published over 500 raw food recipes and is the Managing Director of Detox Your World (Rawcreation Ltd). She is regularly interviewed and quoted in the media on raw food, natural parenting and holistic living. Shazzie lives in East Sussex with her four year old daughter Evie.

About Detox Your World

Detox Your World's holding company Rawcreation Ltd (www.rawcreation.com) was established on 14th June 2000. It is an ethical, raw-vegan-friendly company. It helps people change their worlds by changing themselves. It offers educational products, events, foods, supplements, and bags of love.

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