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Go Go Go Gojis -- Goji Berries Allowed To Continue Rejuvenating The UK

Monday 18th June 2007, Great Yarmouth, Norfolk, UK -- Detox Your World, the UK's leading organic superfood retailer, has received fantastic news from the UK government's Foods Standards Agency (FSA) regarding the classification of goji berries.

In March 2007, the FSA requested information on British goji berry consumption in order to aid their decision on classing goji berries as a novel food. Under the EU Novel Foods Regulation (EC) 258/97, a food is judged to be novel if it was not eaten in a significant quantity in Europe before May 1997.

Detox Your World, the UK's largest importer of organically-certified goji berries, provided evidence to the FSA of significant goji berry consumption prior to 1997 as well as confirmation that the goji berry plant has been naturalised in the UK for almost 300 years.

Following receipt of this and information from over 70 other sources, the FSA today announced they have received sufficient evidence to indicate goji berries were being consumed to a significant degree in the UK before May 1997. This means that the requirements of the novel food regulations do not apply to this product and goji berries can continue to be sold as a food.

Shazzie, Detox Your World's Managing Director, says "This is absolutely the right decision from the FSA! Our customers love the power of the goji berry. I am so relieved this wonderful food will still be around to help turn the UK into a nation of superbeings. Many of our customers were outraged at the suggestion that goji berries may be banned by the government, especially when genetically modified foods and toxins in children's fizzy drinks are legal. I am delighted with today's news, it's the only sensible outcome to an insane investigation and waste of public funds."

About Shazzie

Shazzie (www.shazzie.com) is the UK's most prolific and popular raw food writer, speaker and chef. She's written three books, published over 300 raw food recipes and is the Managing Director of Detox Your World (Rawcreation Ltd). As well as being full-time mother to her raw toddler Evie, she regularly hosts raw food retreats and events.

About Detox Your World

Detox Your World's holding company Rawcreation Ltd (www.rawcreation.com) was established on 14th June 2000. It is an ethical, raw-vegan-friendly company. It helps people change their worlds by changing themselves. It offers educational products, events, foods, supplements, and bags of love.

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